Reports to: Managing Director, General or Division Manager
Supervises: Managers, officers in charge of export, advertising, market research and product development
Main objectives: Senior Marketing Executive in larger companies responsible for new product ideas, the study and evaluation of their potential and practicality. Co-ordinate the initial stages of the development of new products and new business.
Typical functions and responsibilities:
- Prepare annual and longer term marketing plans for all in field, implement as necessary.
- Review the performance of existing product sales by territory (region) and customer.
- Evaluate ideas and suggestions for new products, investigate market opportunities and effect on market for present products.
- Consult with sales, service, finance and manufacturing divisions for most effective and profitable marketing of both new and existing products.
- Select and direct product/brand management personnel and assign them to projects and recommend site for product development work.
- Recommend and handle the negotiations for the sale of product developments not exploited by the company or purchase licences/agencies for product development by other organisations.
- May be involved in putting tenders together in conjunction with operations staff.
Typical qualifications and experience: Qualifications in a marketing discipline, supported by extensive marketing and management experience. | 
